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Pipeline Value
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est. profit on active deals
Deals This Week
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added / closed
Avg Velocity
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median days lead→contract
Close Rate
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leads → closed
Stage Funnel
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Stuck Deals
This Week
Pipeline Mix
Off-market (Morby) vs On-market (Taylor)
Fee Potential
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Buyer Pool
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Pitch Engine
Opening — First 30 Seconds
"Hey [NAME], this is [YOU] — I buy houses directly. No agents, no commissions, no back-and-forth. I know you didn't ask for this call, so I'll be quick. You got 60 seconds?"
Value Proposition Hook
"I buy houses as-is — any condition, no repairs, no agent fees. I can close in as little as a week and I cover closing costs. I'm not going to waste your time with a lowball. If the numbers work, I tell you. If they don't, I tell you that too."
Soft Discovery Transition
"Before I let you go — I saw [ADDRESS] — is that still available? And I have to ask, what's driving the sale? Timing matters to us."
Sub-2 Handshake Script (when existing loan is assumable)
Best for properties with existing loans — take over payments, close fast:
"I can close in 7 days. I'll pay [X], cash in hand, you don't fix a single thing. What's the number that makes this worth it to you?"
Master Motivation Discovery Flow
Ask in order. Listen for triggers to match the motivation matrix below.
Motivation Matrix
Closer
"Would you be comfortable signing a simple option agreement this week?"
Always close with a specific, time-bound ask. Don't leave it open-ended.
Offer Framework — Lead with What They Get
"Here's how I work: I run the numbers — what it needs in repairs, what the market will actually pay, and what I can close for. That number is math, not negotiation. What you get: zero fees, you don't fix a thing, I cover closing costs, and I close in 7-14 days."
Offer Range Script — Be Upfront
"Based on what you've told me, I'm thinking we're in the [RANGE] range. I want to be straight with you — I'm going to come in lower than retail. That's the deal. I take on the risk, I find the buyer, I make it happen. But here's what I will promise you: if I say I can close at X, I close at X."
Creative Structure Pitch — When Cash Doesn't Work
"If a straight cash sale doesn't hit your number, I have other options. Seller carry, lease option, subject-to — these aren't complicated. They exist for situations exactly like yours. Tell me what matters most to you: getting cash fast, or getting the most money in your pocket?"
Sub-2 Seller Call Script
For properties with existing loans — take over payments, stop their stress:
"I understand you have a loan on the property. Here's what I do: I take over the payments — you stop worrying about it, the mortgage stays current, nobody gets foreclosed on. I pay you cash on top. The loan stays in your name until I refinance — that protects you. When do you need to be out?"
Example: $250K ARV → max offer ~$162K − repairs − $8K closing
Sub-2 Buyer Script
"I have a property under contract with existing financing. It's a subject-to deal — existing loan stays in place, you take over payments, I assign the contract to you. The loan balance is $[X], monthly payment is $[X]. I need a $5-10K assignment fee. Ready to close in 21 days."
Seller Carry / Seller Financing Script
"Here's a structure that works for both of us: I pay you a down payment now — $[X] cash today. Then I make monthly payments to you at [X]% interest over [X] years. You carry the note, you get passive income, you don't deal with the property anymore. Sound interesting?"
Simultaneous Close / Double Close Script
"Here's how the assignment works: I find a cash buyer who pays me an assignment fee, and we close on the same day you close with me. You never see my buyer. You just sign, get your cash, and we're done. I handle the middle. The fee comes out of my side, not yours."
Max Offer Formula
Seller Carry Max = (ARV − Repair − Closing) × LTV% − Down Payment Discount
Typical: 65-75% of ARV, 10-20% down, amortized over 15-30yr at 6-8%
Lease Option Seller Script
"Here's a different approach: you keep ownership of the property, I lease it from you with an option to buy. You get monthly income, I handle the tenant. In [X] months or years, I exercise the option and buy it at the locked-in price. You collect option fees and rent now, you get a guaranteed buyer later. Want to hear more?"
Option Fee Formula
Option Fee = 2-5% of ARV · Rent Premium = +10-20% above market · Buy Price = ARV × 85-90%
Example: $250K ARV → $10K option fee, $2,200/mo rent (market $1,800), buy at $225K
BRRRR Strategy Script
"BRRRR means Buy, Rehab, Rent, Refinance, Reuse. I buy low, fix it up, rent it out, pull my cash back out via a cash-out refinance, and reuse that capital for the next deal. You get a fast close and clean exit. Works best with single-family and multi-family."
BRRRR Max Offer Formula
After-Rehab Value (ARV) × 0.75 − Rehab − Closing = Max Purchase
Refi at 75% LTV → cash back → reuse for next deal. Break-even or better.
Double Close Instructions
"On a double close: I go to title company morning of, buy from seller, then sell to end buyer same afternoon. Title company wires seller funds, then wires seller their net. I cover the gap between both closings. Cost: $400-800 double-close fee. Works on properties where assignment isn't allowed."
Objection Handlers
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